Case Study
Rebuilt Remastered
Building a High Performance Lead & Sales System for a National Land Rover Parts Business
Through strategic Google Ads management, SEO, and website optimization, we created a focused system that improved traffic quality, reduced wasted spend, and generated real sales.
Key Results Snapshot
$15,627+
Recorded Orders
Generated within one week following optimization.
54%
Lower Daily Shopping Spend
Reduced from $77.97/day to $31.67/day.
#6
Ranking for “Land Rover Rebuilt Engines”
High-intent commercial keyword.
+66
Position SEO Improvement
“Who Builds Land Rover Engines” moved from beyond page 10 to #34.
The Challenge
Campaigns were generating traffic but lacked structure. Engine, transfer case, and differential searches were mixed together, leading to inefficient spend and lower quality leads.
Key challenges included:
– Poor separation between engines, transfer cases & differentials
– Broad & irrelevant search traffic
– High CPCs and rising ad spend
– Paid traffic landing on an unfocused homepage
– Need for better product titles and category structure
– Google conversions didn’t reflect real call quality
The Strategy
We rebuilt the account and website around customer intent, improving efficiency, relevance, and the buying experience.
Campaign Restructure
Separate campaigns for Engines, Transfer Cases, Differentials & Drivetrain Components.
Website Redesign
Shop by Part & Shop by Model sections with dedicated category pages.
Shopping Optimization
Optimized product feed, titles, images, and reduced wasted spend with negative keywords.
Product & Content Improvements
Stronger titles, fitment notes, trust messaging, warranty, shipping & call-to-confirm.
Search Optimization
Refined keywords, ad groups & negatives to capture high-intent engine buyers.
Tracking & Analysis
Reviewed call quality, conversions, and real-world sales activity.
Campaign Restructure
Separate campaigns for Engines, Transfer Cases, Differentials & Drivetrain Components.
Website Redesign
Shop by Part & Shop by Model sections with dedicated category pages.
Shopping Optimization
Optimized product feed, titles, images, and reduced wasted spend with negative keywords.
Product & Content Improvements
Stronger titles, fitment notes, trust messaging, warranty, shipping & call-to-confirm.
Search Optimization
Refined keywords, ad groups & negatives to capture high-intent engine buyers.
Tracking & Analysis
Reviewed call quality, conversions, and real-world sales activity.
Google Ads Performance
Engine Search Campaign
| Metric | Before | After | Improvement |
|---|---|---|---|
| Clicks | 308 | 211 | ▼ 31% |
| Impressions | 7,099 | 5,100 | ▼ 28% |
| Spend | $1,335.26 | $831.31 | ▼ 38% |
| Avg. CPC | $4.34 | $3.94 | ▼ 9% |
| CTR | 4.34% | 4.14% | — |
Engine Shopping Campaign
| Metric | Before | After | Improvement |
|---|---|---|---|
| Clicks | 709 | 162 | ▼ 77% |
| Impressions | 63,348 | 13,315 | ▼ 79% |
| Spend | $2,807.08 | $569.97 | ▼ 80% |
| Avg. CPC | $3.96 | $3.52 | ▼ 11% |
| CTR | 1.12% | 1.22% | ▲ 9% |
SEO Performance
Top Page 1 Rankings
| Keyword | Position | Volume / Mo. |
|---|---|---|
| Land Rover Rebuilt Engines | #6 | 50 |
| SVR Engine | #8 | 140 |
| Rebuilt Land Rover Engine | #8 | 50 |
| 2014 Range Rover Engine For Sale | #8 | 70 |
| 2016 Range Rover Sport Engine For Sale | #10 | 30 |
| Rebuilt Range Rover Engine | #11 | 90 |
| Range Rover Rebuilt Engines | #12 | 50 |
| 2016 Range Rover Engine | #12 | 40 |
| Range Rover 2017 Engine | #12 | 40 |
| Range Rover SVR Engine | #13 | 40 |
| Remanufactured Range Rover Engine | #15 | 110 |
Biggest SEO Improvement
We prioritize commercial-intent keywords over vanity metrics. While these search volumes may appear modest, they represent highly specialized buyers actively searching for rebuilt Land Rover engines—not casual browsers. In niche industries, Page 1 rankings for dozens of purchase-ready searches consistently deliver stronger ROI than chasing high-volume informational keywords with lower buying intent.
Sales Activity
After Optimization
Key Wins
Lower Advertising Costs
Better Spend Control
Improved Buyer Intent
Page One Rankings
Stronger Website Experience
Real Sales Generated
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