Case Study
Rebuilt Remastered
Building a High Performance Lead & Sales System for a National Land Rover Parts Business
Through strategic Google Ads management, SEO, and website optimization, we created a focused system that improved traffic quality, reduced wasted spend, and generated real sales.
Key Results Snapshot
$15,627+
Recorded Orders
Generated within one week following optimization.
54%
Lower Daily Shopping Spend
Reduced from $77.97/day to $31.67/day.
#6
Ranking for “Land Rover Rebuilt Engines”
High-intent commercial keyword.
+66
Position SEO Improvement
“Who Builds Land Rover Engines” moved from beyond page 10 to #34.
The Challenge
Campaigns were generating traffic but lacked structure. Engine, transfer case, and differential searches were mixed together, leading to inefficient spend and lower quality leads.
Key challenges included:
– Poor separation between engines, transfer cases & differentials
– Broad & irrelevant search traffic
– High CPCs and rising ad spend
– Paid traffic landing on an unfocused homepage
– Need for better product titles and category structure
– Google conversions didn’t reflect real call quality
The Strategy
We rebuilt the account and website around customer intent, improving efficiency, relevance, and the buying experience.
Campaign Restructure
Separate campaigns for Engines, Transfer Cases, Differentials & Drivetrain Components.
Website Redesign
Shop by Part & Shop by Model sections with dedicated category pages.
Shopping Optimization
Optimized product feed, titles, images, and reduced wasted spend with negative keywords.
Product & Content Improvements
Stronger titles, fitment notes, trust messaging, warranty, shipping & call-to-confirm.
Search Optimization
Refined keywords, ad groups & negatives to capture high-intent engine buyers.
Tracking & Analysis
Reviewed call quality, conversions, and real-world sales activity.
Campaign Restructure
Separate campaigns for Engines, Transfer Cases, Differentials & Drivetrain Components.
Website Redesign
Shop by Part & Shop by Model sections with dedicated category pages.
Shopping Optimization
Optimized product feed, titles, images, and reduced wasted spend with negative keywords.
Product & Content Improvements
Stronger titles, fitment notes, trust messaging, warranty, shipping & call-to-confirm.
Search Optimization
Refined keywords, ad groups & negatives to capture high-intent engine buyers.
Tracking & Analysis
Reviewed call quality, conversions, and real-world sales activity.
Better Traffic. Less Waste.
The campaigns were restructured to reduce inefficient spending and focus the advertising budget on people actively searching for rebuilt Land Rover engines and drivetrain components.
Engine Search Campaign Efficiency
Search targeting was refined to reduce unnecessary spending while preserving access to high-intent engine buyers.
| Efficiency Metric | Before | After | Result |
|---|---|---|---|
| Search Campaign Spend | $1,335.26 | $831.31 | ▼ 38% |
| Average Cost Per Click | $4.34 | $3.94 | ▼ 9% |
| Waste Traffic | Broad and mixed | More tightly filtered | Reduced |
| Buyer Intent | Inconsistent | Focused on engine buyers | Improved |
| Most Recent CTR | — | 6.14% | Stronger Engagement |
Engine Shopping Campaign Efficiency
Product targeting, titles, feed structure, and negative keywords were optimized to reduce wasted Shopping spend and improve campaign relevance.
| Efficiency Metric | Before | After | Result |
|---|---|---|---|
| Shopping Campaign Spend | $2,807.08 | $569.97 | ▼ 79.7% |
| Average Cost Per Click | $3.96 | $3.52 | ▼ 11% |
| Click-Through Rate | 1.12% | 1.22% | ▲ 9% |
| Product Targeting | Mixed categories | Focused product groups | Improved |
| Search Relevance | Broad and inefficient | More purchase-focused | Improved |
Higher traffic does not automatically mean better performance. The objective was to stop paying for low-quality clicks and concentrate the budget on buyers actively searching for rebuilt Land Rover engines and related drivetrain components. As targeting became more selective, overall traffic decreased—but advertising costs fell, search relevance improved, and the monitored period produced more than $17,600 in recorded orders.
SEO Performance
Top Page 1 Rankings
| Keyword | Position | Volume / Mo. |
|---|---|---|
| Land Rover Rebuilt Engines | #6 | 50 |
| SVR Engine | #8 | 140 |
| Rebuilt Land Rover Engine | #8 | 50 |
| 2014 Range Rover Engine For Sale | #8 | 70 |
| 2016 Range Rover Sport Engine For Sale | #10 | 30 |
| Rebuilt Range Rover Engine | #11 | 90 |
| Range Rover Rebuilt Engines | #12 | 50 |
| 2016 Range Rover Engine | #12 | 40 |
| Range Rover 2017 Engine | #12 | 40 |
| Range Rover SVR Engine | #13 | 40 |
| Remanufactured Range Rover Engine | #15 | 110 |
Biggest SEO Improvement
We prioritize commercial-intent keywords over vanity metrics. While monthly search volumes may appear modest, these searches come from highly qualified buyers actively looking for rebuilt Land Rover engines and drivetrain components. In specialized industries, consistently ranking for purchase-ready keywords delivers significantly greater long-term value than chasing high-volume informational searches with little buying intent.
Sales Activity
After Optimization
Key Wins
Lower Advertising Costs
Better Spend Control
Improved Buyer Intent
Page One Rankings
Stronger Website Experience
Real Sales Generated
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