Web & graphic design systems built for clarity, scale, and modern visibility.

Hi, I’m Leo, I design and build digital systems that don’t just look good — they’re structured to perform across search, AI-driven platforms, and real-world use.

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Designing systems, not just websites.

A website shouldn’t be a one-off deliverable. It should establish how a brand shows up across pages, platforms, and future initiatives.

Over the past 15 years, my work has focused on building clear, scalable digital systems — from visual language and layout to structure, content, and interaction — so brands can grow with confidence instead of constantly rebuilding.

How I Bring It All Together

Web Design & Development

Clean, fast, and conversion-focused websites that actually work.

High-performing websites built with usability, structure, and longevity in mind. From custom WordPress builds to scalable CMS systems.

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Graphic Design & Visual Systems

Design that speaks your message and strengthens recognition.

Visual identities, layout systems, and graphic assets designed to scale across platforms, content, and campaigns.

SEO, Visibility & Digital Strategy

Visibility that brings results from the right audience, not just traffic.

It’s not enough to be online — you need to be found by the right people. I develop SEO strategies that increase AI visibility, run targeted Google Ads and turn data into growth.

Web Design & Development

Clean, fast, and conversion-focused websites that actually work.

Tap for more info.

High-performing websites built with usability, structure, and longevity in mind. From custom WordPress builds to scalable CMS systems.

l

Graphic Design & Visual Systems

Design that speaks your message and strengthens recognition.

Tap for more info.

Visual identities, layout systems, and graphic assets designed to scale across platforms, content, and campaigns.

SEO, Visibility & Digital Strategy

Visibily that brings results from the right audience, not just traffic.

Tap for more info.

Structural clarity, content signals, and visibility foundations that support both search engines and AI-driven platforms.

My Approach

I’ve spent over 15 years at the crossroads of design, development, and marketing—helping businesses turn ideas into visual stories that perform.

My background blends hands-on creative work with technical problem-solving. I’ve built websites that sell products, publish news, educate users, and strengthen brands across industries like e-commerce, healthcare, construction, and security.

I’ve spent over 15 years at the crossroads of design, development, and marketing—helping businesses turn ideas into visual stories that perform.

My background blends hands-on creative work with technical problem-solving. I’ve built websites that sell products, publish news, educate users, and strengthen brands across industries like e-commerce, healthcare, construction, and security.

I’m big on clarity, both in design and communication. Every project starts with understanding your goals, audience, and pain points. From there, I build digital experiences that feel effortless, run fast, and deliver measurable results.

When I’m not designing or debugging, I’m usually studying new frameworks, improving SEO strategies, or refining workflows for faster, smarter production.

I believe the best digital work happens when clarity comes first — understanding the system before designing the surface.

Whether a project begins with an audit, a redesign, or a visual system, the goal is always the same: create something intentional, confident, and easy to build on.

Custom Designs

All of my designs are 100% customized. I don’t use cookie-cutter templates and make sure your site design works within your brand and visual aesthetics. I can also offer unique illustrations, icons, infographics, animated gifs/elements and vector graphics for a more complete user experience.

Leonardo Farinas Portfolio Samples

Mobile-Friendly Included

All of my websites are mobile-responsive across all devices and attain pixel perfect placement. I can also create a site with two unique experiences. One for desktop and one for mobile. This gives your users the experience they need and deserve.

mobile responsive website across all devices

Recent Projects

New projects and case studies coming soon.

Let’s build something great.

Whether you’re a business, agency, or team exploring hybrid talent, I’d love to connect.

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