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I connect design, digital strategy and practical AI to help your business turn interest into action—and make the work behind it run better.
Good design earns attention. Smart systems carry it forward.
I’m Leo Farinas. I bring more than 20 years in design, web and digital strategy to help businesses build a stronger presence and put AI to work behind it.
Selected work Explore a project
Put AI to work
where it counts.
You can see the potential. The harder part is knowing where to start, what to connect and how to make it useful. That’s where I come in. I look for the gaps in how your business handles inquiries, moves information and gets work done. Then I implement a focused solution around the way you operate.
Give inquiries
a clear next step.
Capture the details, answer agreed questions and route the request to the right person when your team is busy.
Take repetition
out of the day.
Reduce the copying, sorting and routine updates that keep your team moving information instead of moving work forward.
Make your systems
work together.
Connect the website, forms and tools you rely on, with clear handoffs and fewer places for important details to get lost.
From an inquiry
to an informed response.
A focused implementation can connect the first conversation to the person who needs to act on it. AI agents can take that further by answering calls, helping website visitors find what they need, capturing and qualifying leads, booking appointments and handling routine tasks.
I build these workflows around your business, connecting the right tools and defining when your team takes over. The goal is simple: give customers a clear next step and give your people more time for the work that needs them.
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Receive
A customer gets in touch.
The workflow starts with an incoming call or website inquiry.
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Organize
The useful details are captured.
The request is summarized and recorded in the agreed system.
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Hand off
Your team knows what comes next.
The right person receives the information and takes over where needed.
SEO Strategy, Content & Organic Growth
Universal Business Solutions
Focused SEO and content expanded this mailing-equipment company’s search visibility and supported its growth into the copier and printer market.- 23 Top-20 keywords
- +87 ranking positions
- 52 Top-50 keywords
Google Ads, SEO & Lead Generation
Rebuilt Remastered
High-intent shoppers were searching, but the campaigns and website paths needed more focus. Search and Shopping were rebuilt around the products customers were actually trying to find.- Page-one engine terms
- $17.6K recorded orders
- Sharper campaign structure
Website Design, Branding & Marketing Automation
Media Mix Power
A growing agency needed more than a polished website. Brand positioning, web design and practical marketing systems were built together as one cohesive platform for growth.- Full brand ecosystem
- Custom web experience
- Built for ongoing growth
Real Problems.
Work That Moves Them Forward.
Strong work has always started with a business problem: being found, earning trust or making the next step easier. These projects show the thinking behind my approach to design, search and marketing and the experience I bring.
More Than Websites.
Work Built Around
the Need.
Websites, ecommerce experiences, brand systems and digital tools. Each project shows how I translate a business need into considered design and carry that thinking through to delivery.
Rebuilt Remastered
A premium ecommerce and search experience for a Tampa Bay Land Rover engine and drivetrain specialist.
The Whole Picture.
The Right Next Move.
My experience spans design, development, ecommerce, search, automation and marketing. I bring that perspective into the team, make informed decisions and take ownership of the details.
Conversion-Driven Web Design
I turn positioning, messaging and user behavior into responsive experiences that make the next step clear.
Web Development & Platforms
I choose and shape the right system for the business—not force every client into the same platform or template.
Ecommerce Experiences
I organize products, search, navigation and checkout journeys around how customers actually browse and buy.
SEO & AEO Strategy
I build discoverability into the structure, language and technical foundation instead of treating optimization as an afterthought.
AI Implementation
I identify useful applications for AI, connect the right tools and test the workflow around the people who will rely on it.
Digital Marketing & Content
I connect campaigns, content, video editing and landing experiences around a clear message, the right audience and shared business goals.
The Right Solution Starts
with Better Questions.
I look at where you are, what needs to change and what will make a meaningful difference. Then I turn that understanding into a clear plan, careful implementation and a practical way to measure progress.
First, I learn how your business works.
We look at your customers, your team and the path from first contact to delivery. I ask where things slow down, what gets repeated and what you want to improve.
Different Industries.
Experience That Connect.
Working across industries has taught me that learning the business always comes before recommending the solution. I bring that same attention to every project by understanding the people, respecting what already works and finding where the next improvement should come from.
Experienced enough to see the bigger picture. Hands-on enough to make it happen.
I’m Leonardo Farinas, a designer and digital strategist with more than 20 years of experience across branding, websites and marketing. Today, I bring that experience to practical AI implementation and help businesses find and implement the appropriate AI solutions that will help them operate better and grow faster. I stay close to the work, from the first question to the finished implementation.
I ask what needs to improve.
Before recommending a tool or a redesign, I look at the actual problem, the people involved and what a useful result would look like.
I see beyond the immediate task.
A stronger website, a clearer message and a better follow-up process should support one another. I make decisions with that whole experience in mind.
I stay involved in the details.
You work directly with me. I shape the direction, explain the decisions and stay accountable for the work we agree to deliver.
What Could Work Better
in Your Business?
A website that needs clearer direction. Inquiries that deserve a better response. Work your team should not have to repeat. Tell me what is getting in the way, and we’ll start with the right conversation.
Building your team? I’m also open to conversations about digital design and strategy roles.