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Design with clear direction, business purpose, creative range, practical thinking and lasting value.
Experienced thinking. Hands-on design.
My name is Leo Farinas and I bring more than 20 years across design, web and digital strategy to ambitious projects and the teams behind them.
Selected work Explore a project
SEO Strategy, Content & Organic Growth
Universal Business Solutions
Focused SEO and content expanded this mailing-equipment company’s search visibility and supported its growth into the copier and printer market.- 23 Top-20 keywords
- +87 ranking positions
- 52 Top-50 keywords
Google Ads, SEO & Lead Generation
Rebuilt Remastered
High-intent shoppers were searching, but the campaigns and website paths needed more focus. Search and Shopping were rebuilt around the products customers were actually trying to find.- Page-one engine terms
- $17.6K recorded orders
- Sharper campaign structure
Website Design, Branding & Marketing Automation
Media Mix Power
A growing agency needed more than a polished website. Brand positioning, web design and practical marketing systems were built together as one cohesive platform for growth.- Full brand ecosystem
- Custom web experience
- Built for ongoing growth
Real Problems.
Measurable Progress.
Strong work starts with understanding the problem. I connect design, content and technology around clear business goals, working with stakeholders to turn complex challenges into useful, measurable progress.
More Than Websites.
Work Built Around
the Need.
Websites, ecommerce experiences, brand systems and digital tools. Each project shows how I translate a business need into considered design and carry that thinking through to delivery.
Rebuilt Remastered
A premium ecommerce and search experience for a Tampa Bay Land Rover engine and drivetrain specialist.
Creative Range.
Connected Thinking.
My experience spans design, development, ecommerce, search, automation and marketing. I bring that perspective into the team, make informed decisions and take ownership of the details.
Conversion-Driven Web Design
I turn positioning, messaging and user behavior into responsive experiences that make the next step clear.
Web Development & Platforms
I choose and shape the right system for the business—not force every client into the same platform or template.
Ecommerce Experiences
I organize products, search, navigation and checkout journeys around how customers actually browse and buy.
SEO & AEO Strategy
I build discoverability into the structure, language and technical foundation instead of treating optimization as an afterthought.
AI Workflows & Automation
I use carefully selected AI tools and automation to reduce repetitive work, connect systems and improve how the business responds.
Digital Marketing & Content
I connect campaigns, content, video editing and landing experiences around a clear message, the right audience and shared business goals.
Good Design Starts
with Good Questions.
From the first conversation to ongoing improvement, I bring a clear process to the work: understand the challenge, establish direction, design with purpose and build with care.
First, I learn what your business actually needs.
We talk through what you sell, who you need to reach and what is not working today. This gives the project a clear purpose before any design decisions are made.
Different Industries.
The Same Need for Clarity.
I’ve worked closely with businesses across very different industries, helping each one clarify its message, strengthen its digital presence and create a better path to growth. That breadth has taught me to adapt quickly, collaborate with different teams and bring fresh perspective without losing sight of the business.
Bring experience, creative thinking and hands-on execution to your next challenge.
I’m Leonardo Farinas, a digital designer with more than 20 years of experience bringing brands to life through design, web development and marketing. I combine creative direction with hands-on execution, helping businesses and teams turn complex ideas into clear, engaging digital experiences.
I learn the context behind the request.
I listen to your team, ask thoughtful questions and understand what the business needs to achieve before shaping the solution.
I connect the whole digital picture.
I connect brand, website, search, content and automation so one decision does not quietly undermine another.
I stay useful as the business evolves.
The more I understand the business, the faster I can spot gaps, protect what is working and recommend the right next move.
Your Next Project.
Your Next Team Member.
Whether you need a new website, stronger marketing or an experienced creative professional on your team, I’d like to hear what you’re working toward. Tell me where you need help, and let’s talk about how I can contribute.